Zakaria Jaiathe

Originally from Morocco, my academic roots are in mathematics, a field I pursued with passion. My journey then led me to France, where I completed Master’s degrees in Information Systems
Engineering and Applied Mathematics. My professional career began in Heidelberg, Germany, motivated by a desire to understand the dynamics of more prosperous societies.

I found my true calling in Berlin, where I embarked on the challenging yet fulfilling journey of establishing my first start-up. This phase of my life was marked by significant challenges, including the threat of deportation due to my uncertain financial status as an entrepreneur. However, an open letter I wrote garnered widespread attention, leading to the support of the German Residency Office, which allowed me to continue my venture.

The second venture I founded was a stark contrast to my roots in software engineering and augmented reality. This time, my heart led me to an offline endeavour – Waanda. Here, I realised a long-held dream of uplifting African artisans, bridging their artistry with the pulsating commercial landscape of Europe.

Throughout this journey, two beacons of inspiration guided me – my mother and her father. My mother, with her unwavering belief in my uniqueness, encouraged me from a tender age to venture beyond the familiar. After leaving Morocco, my grandfather’s encouragement became my north star, driving me to realise my full potential. Inspired by them, I strive to do the same at Ananda and through my own companies, pushing others to transcend their own limits.